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ACTON; MARSHFIELD, MA September 2, 2004 — Dragon Direct Marketing, based in Acton, Mass. and serving clients throughout the Eastern Seaboard, has recently named Mark Dickinson as Chief Operations and Sales Officer.
Dickinson, previously of the Braintree, Mass. based Dickinson Direct, will oversee growth and development at Dragon Direct Marketing (Dragon DM) as well as manage the creative, sales and administrative staff. Dickinson has also invested in Dragon Direct Marketing and holds a 50% share.
โIn investing in Dragon Direct Marketing, I look forward to giving Boston direct response agencies a run for their money. I know that Kathleen Aston, as the โhead dragon, will continue to lead and inspire our staff by example. Kathleens strong work ethic, boundless creativity and demand for impressive ROI are a winning combination for the company and its clients,โ noted Dickinson. He added, โIn addition to Kathleen, the company has developed an impressive team of 10 people who continue to exceed industry standards for results and client expectations What I see here is great potential. Dragon is helping companys get to the next level.โ
A Marshfield Hills, Mass. resident and Rockland, Mass. native, Dickinson helped build the former Dickinson Direct into a national direct mail icon. Learning the business from the ground up from his father and founder of the company Don Dickinson, Mark Dickinson ascended to Chief Marketing and Sales Officer. Grossing $26 million annually, Dickinson Direct was sold to Protocol in December, 2000.
With more than three decades of direct marketing experience, Dickinson extensive knowledge in both business to business and consumer campaigns. His expertise includes complex lead generation, acquisition and renewal and sales promotion programs. He noted, โI have always enjoyed partnering with my clients. It gives me great satisfaction to help them produce a cost effective, creative direct mail campaign that produces dynamic results.โ
Dickinson met and developed a strong business alliance with founder of Dragon Direct Marketing, Kathleen Aston while at Dickinson Direct. Aston served as Vice President of Creative Services at the company and together Dickinson and Aston grew the creative department from $800,000 per year gross to $2.1 million per year gross in just two years. As a team, Dickinson and Aston helped win a number of marquis accounts for Dickinson, including AAA, CitiBanks, Sun Trust and Travelers Group.
According to Aston, โHaving Mark Dickinson on board — managing the business of our business โ is an important piece to our puzzle. He brings on the whole other side of operations and marketing. We look to exceed the success our team generated while at Dickinson Direct.โ He continued, โWith Mark confidently at the helm, I can focus on cutting edge creative and killer customer service. Now with our management team in place, were looking to enlarge office space and increase personnel. We plan to relocate to the South Shore of Boston and add to our sales and account management staff.โ
Along Came The Dragon
Dragon Direct Marketing, Inc. is a leading source for fully integrated direct marketing solutions. Dragon DM provides strategic development and creative services designed to generate maximum return on investment for the client. The companys expert creative services, from copywriting, interactive and graphic design to Direct Mail, effectively communicate the client message for the utmost impact and response.
Dragon DM is the 2004 winner of 11 NEDMA (New England Direct Marketing Association) awards and Best of Show. Catering to clients throughout the Northeast, Dragon DMs esteemed client list includes Boston Convention Center, Health Market, Archives One, SureBridge and numerous others.
Corporate headquarters are located at 471 Massachusetts Avenue in Acton, Mass., and the telemarketing division is located at 3235 Satellite Boulevard, Building 400, Suite 300, in Duluth, Georgia. For more information, visit Dragon DMs website at www.DragonDM.com, email info@dragondm.com or contact (978) 264-0660.br
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Tags: creative services, dickinson direct, direct marketing, dragon direct, dragon direct marketing