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Middlebury, VT โ€ October 2, 2000 โ€ Evergreen Direct was recently awarded a web development assignment from The Equitable for their Members Retirement Program site. The Equitable has been a client of Evergreen for the past four years and the agency has developed a variety of integrated branding, collateral and direct mail campaigns for the division.

The web assignment involves developing a site which will appeal to both prospects and customers of Equitables Members Retirement Program. The site takes it cue from a fulfillment package Evergreen created for the Program and will be enhanced by interactive tools such as a Dow Index, a financial calculator, a unit value and hyperlinks. Evergreen Director of Account Services, Gloria Salvanelli, and Art Director/Web Master, Steve Morrisey are heading up the assignment.

Evergreen Direct, founded in 1982 in Middlebury, Vermont, is a direct response agency that specializes in generational and lifestage campaigns for the adult (35+) market . Among the 85 largest direct response agencies in the U.S., Evergreen works with a wide range of clients, including a number of independent Blue Cross and Blue Plans, Travelers Property Casualty, The Hartford, The Equitable, Troll Communications, Integrity Interactive, Expo Garden Tours and Vantage Deluxe World Travel.

For more information go to www.evergreendirect.com, or to schedule a presentation on The Power of Generational and Lifestage Marketing, contact David Boffey at 802-388-4088.br
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